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Research papers

The quest for an Internet currency

This paper provides some of the guiding principles towards defining a genuinely agreed currency that will allow the Internet to be recognised and used as a medium among other media, primarily by those mainstream advertisers who do not sell or...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Hélène Haering, Luc-André Cormier
June 20, 2003
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Citation

Haering and Cormier (2003a, June 20). The quest for an Internet currency. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-quest-for-an-internet-currency


Research papers

Monitoring Internet audience measurement panels

During 2001, CESP conducted an audit of the three Internet audience panels currently serving the French market, focusing as much on their enumeration surveys as on the panels themselves. This paper presents the various stages of the audits and the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Hélène Haering
June 12, 2002
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Citation

Haering, H. (2002a, June 12). Monitoring Internet audience measurement panels . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/monitoring-internet-audience-measurement-panels-


Research papers

Radio listening: Where, when, how?

This paper goes beyond the traditional radio audience surveys in that it proposes a methodology that allows both a quantitative and qualitative analysis of radio audience. This approach builds on the "Media Time" surveys that we have conducted since...

Catalogue: Radio Research Symposium 1995
Author: Hélène Haering
July 1, 1995
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Citation

Haering, H. (1995a, July 01). Radio listening: Where, when, how?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-listening-where-when-how-


Research papers

Sometime

This paper presents a new approach to media strategy, based on the use of the "Temps Media" studies carried out by TMPR 1 on the basis of the CESP Time- Budget Multimedia Study. The guiding principle of our approach is that of basing the media...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Hélène Haering
May 1, 1994
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Citation

Haering, H. (1994a, May 01). Sometime. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sometime